How Orvis Streamlined the Checkout Experience During Busy Retail Seasons
Orvis is an international, multi-channel retailer with more than 160 years of legacy and approximately 1,500 employees across the United States. Known for its wide range of high-quality outdoor apparel, sporting goods, home furnishings, and travel accessories. All designed to bring comfort and function to everyday adventures.
Every product and service reflects Orvis’s passion for the outdoors and its commitment to delivering exceptional customer experiences. Guided by a simple question: “What would be a great experience for our shoppers?” Orvis strives for greatness in everything it creates.
The Challenge
During peak seasons, Orvis stores saw long checkout lines and operational bottlenecks that made sales, returns, and gift card purchases cumbersome. Traditional POS setups, with separate computers, keyboards, and stationary registers, limited associate mobility and created friction in customer interactions.
The Orvis team needed to find a faster, more flexible solution that could reduce wait times, allow associates to process transactions anywhere in the store, and count inventory. The system needed to be simple enough for new or seasonal associates to learn quickly and use confidently during busy periods.
The Solution
To keep Orvis’ customer-experience-comes-first motto, InVue assembled a custom-tailored Point of Sale solution designed to help Orvis associates stay mobile, efficient, and confident in the transaction process. The setup included the InVue’s NE150 tablet stand for checkout mobility, the Verifone E285 counter dock for payment support, and InVue’s NE360H mobile Point of Sale solution comprising of mPOS cases integrating Apple iPhone 14 and Verifone E285 for handheld transactions.
The NE150, a compact tablet stand with a lightweight detachable handle that doubles as a second stand, gave Orvis teams the freedom to move between fixed and mobile setups or create new points of sale anywhere in the store. This flexibility allowed associates to meet customers where they were instead of staying behind the counter. When docked, the flip-to-customer display made payments faster and more transparent, creating a smoother checkout for both sides.
The Verifone E285 dock kept payment devices charged, connected, and ready to accept any form of payment, eliminating downtime during peak hours. Paired with the NE360 mPOS cases, associates could process payments or check inventory anywhere in the store using one integrated, drop-protected, continuously powered device.
Results
Since implementing the new Point of Sale system, Orvis has seen a clear difference in how quickly and confidently associates can serve customers. Checkout lines move faster, even during high-season traffic, and transactions feel smoother across every touchpoint. Sales have risen by 20 percent since deployment, according to one location, highlighting the impact of faster service and simpler operations. Associates have noticed the change too, often describing their experience as “handy, quick and easy to use.”
“It’s the easiest exchange we’ve ever had. The old system had a cash register, computer, and keyboard. This is just so much smoother. Customers are in and out faster, and we’ve definitely noticed an improvement in service and sales.” – Kani, Orvis’ Store Manager |
The Orvis and InVue partnership exemplifies how creating seamless retail experiences that are efficient, intuitive, and always focused on the person in front of you drives stronger engagement, faster service, and measurable gains in both customer satisfaction and store performance.
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