Transforming Telia’s Stores with a Consistent, Accurate, and Connected Device Security System

Telia is one of the leading telecommunications operators in the Nordic and Baltic regions, offering mobile and broadband subscriptions, TV packages, devices, and other services to millions of customers. With a large network of retail stores where visitors explore devices and discover new accessories, the in-store experience is a key differentiator. Customers expect expert guidance, a smooth buying journey, and immediate access to the right products—and Telia works to meet those expectations every day.

The Challenge

Device sales—smartphones, tablets, and smartwatches—are central to Telia’s retail business. Customers want to pick them up, explore them, and imagine them as part of their daily lives. Telia needed displays that could create those moments: a premium, engaging presentation that encouraged interaction, all within a controlled environment that secured high-value devices, supported device security and loss prevention, and kept shrink low.

But Telia also needed a security solution their associates could trust completely—reliable enough that they could stop thinking about security altogether and stay fully focused on customers rather than equipment. Just as importantly, it had to eliminate the false alarms triggered by their previous retail store security system, since those disruptions affected the store environment and created uncomfortable moments for shoppers.

The Solution

InVue’s trusted partner in Finland, Brändäämö Tec Oy, introduced Telia to a complete display-and-loss-prevention security solution combining the entire OnePOD Max line for device displays with LIVE Locks (smart locks) for shelf access—creating one connected security system across the store. OnePOD Max delivers a premium, unified device display and security system for high-value devices, giving smartphones, tablets, and smartwatches a refined and consistent presentation while keeping them protected. LIVE Locks extend that same level of retail security to fixtures and accessory displays, providing access control, loss prevention, and connected security through smart-lock technology, strengthening the overall store environment.

At the heart of OnePOD Max is its intelligent auto-locking feature. When a device is placed back on its stand, the system secures it automatically—removing the extra steps associates took to managed security devices and allowing them to stay focused on the customer.

This security system also removes the disruptions caused by the false alarm triggers Telia had experienced with previous solutions, supporting a calmer and more comfortable store environment for shoppers and staff. And to keep device access smooth, both OnePOD Max and LIVE Locks operate within the OneKEY ecosystem, giving associates unified access control and connected security for any device or fixture with a single key—no extra keys, no delays, no interruptions.

Additional touches—such as tool-less setup, easy reconfiguration, and activity tracking—give Telia a display-and-security solution that fits naturally into their everyday store workflow.

The Results

Since upgrading to OnePOD Max and LIVE Locks, Telia’s stores have seen clear improvements on the sales floor. Telia reports no thefts of demo devices during the pilot period, demonstrating the effectiveness of the new theft-prevention systems. Customers quickly adapted to the new unlocking flow, making it easy for them to ask associates for devices to try and study. The dependable auto-locking and the removal of unnecessary disruptions have created a safer, more reliable environment for both staff and shoppers. Associates also note that it’s much easier to demo products—especially smartwatches, which customers can now try on comfortably. The experience has been so positive that teams feel confident they wouldn’t change it for anything else.

If you’d like to learn more about the retail security solutions Telia adopted, contact InVue today.