TopZone and CellPhoneS are two of Vietnam’s most prominent electronics retailers—both known for offering premium Apple products, including iPhones, MacBooks, iPads, and Apple Watches. With sleek retail environments and high customer foot traffic, these stores needed a security solution that would match Apple’s high standards without compromising the shopping experience.
In partnership with G-Decor, InVue provided a complete solution that protects high-value electronics while enhancing customer interaction and operational efficiency.
The Challenge
Both TopZone and CellPhoneS faced the same core challenge:
How to secure high-value consumer electronic devices on the sales floor while maintaining a premium and interactive experience that customers expect.
Their previous setups were inconsistent, visually disruptive, or lacked the flexibility and reliability needed to scale across multiple locations. False alarms, clunky installations, and limited associate control were impacting both customer satisfaction and store performance.
The Solution: Smart Security for Premium Retail
With the help of InVue’s local partner G-Decor, both brands implemented a cohesive strategy using:
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OnePODs: To showcase iPhones, iPads, and Apple Watches securely while enabling full customer interaction.
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W2000: For seamless and secure laptop merchandising, perfect for MacBooks.
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Zips: Flexible, discreet tethers for accessories and wearables, allowing for strong visual presentation and secure display.
Each solution was chosen not just for its security performance, but for its clean aesthetic, ease of installation, and ability to scale across stores.
Results
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Reduced shrinkage across all participating stores
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Streamlined installations with minimal disruption thanks to G-Decor’s expertise
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Improved customer interaction with Apple products
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Consistent security standards across both TopZone and CellPhoneS locations
Why It Works
InVue’s ecosystem of smart security products ensures that premium electronics retailers don’t have to compromise between security and customer engagement. Whether it’s showcasing the latest Apple products or scaling across multiple store formats, InVue provides a flexible, secure, and aesthetic solution tailored to modern retail environments.
