Innovative Wireless Solutions Elevate Samsung’s Customer Experience at Concept Store in Jakarta

Cheil Indonesia, the advertising and creative agency for Samsung, was tasked with creating a unique and innovative experience for an exclusive concept store in Jakarta, located at a prestigious golf course frequented by captains of industry, including Samsung executives. The challenge was to deliver a solution that not only met but exceeded the expectations of this elite clientele.

Problem

Cheil needed a solution that would provide an exceptional customer experience while maintaining the security of Samsung’s high-end devices. The goal was to create an environment where potential buyers could interact with the products freely and naturally, without compromising on security.

Solution:

InVue provided Cheil Indonesia with the S3100V and OnePOD Wireless solutions, allowing them to offer a truly hands-on experience. The wireless solution enabled customers to interact with the devices throughout the entire store without triggering alarms, enhancing the shopping experience. This setup created new opportunities for Samsung to engage customers more effectively, facilitating cross-selling and upselling in a seamless manner.

“Samsung wanted the most exceptional customer experience for the new Experience Lounge, so we chose InVue’s wireless solutions to display phones. With InVue’s S3100V, customers can compare phones, enjoy gaming, and take selfies. This is a great solution!”

– Fernando Lee

Results:

The installation of InVue’s solutions transformed the concept store into a showcase of innovation, impressing both Cheil and Samsung. The ability to offer a secure yet unrestricted experience set a new standard for retail environments, allowing customers to fully engage with the products. As a result, Samsung saw increased customer satisfaction, higher engagement, and ultimately, a boost in sales. Cheil Indonesia successfully exceeded the expectations of their prestigious client, positioning Samsung as a leader in cutting-edge retail experiences.

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