Partner Spotlight: Green Tech Solutions – Pioneering Retail Security Solutions Across Brazil

At Green Tech Solutions, formerly Green Retail Solutions, innovation, partnership, and quality converge to create cutting-edge security solutions for the retail sector. With a decade of expertise in the industry, Green Tech Solutions has been a trusted partner for retailers seeking to secure their assets and enhance the shopping experience. As the company celebrates its 10th anniversary and rebrands to adapt to evolving market trends, we take a closer look at its journey, values, and the impact of their solutions on the Brazilian retail landscape.

The Origins of Green Tech Solutions: A Vision for Innovation

Green Tech Solutions was born from a simple but powerful observation: the retail industry was in desperate need of reliable security solutions that could support the increasing demand for interactive point-of-sale displays for computers and smartphones. When founder Thiago Artacho worked in trade marketing and advertising agencies, he noticed a recurring problem—while these displays were being designed, retailers couldn’t find suitable security measures that matched the sophistication and demands of modern retail.

With a passion for solving problems, Thiago took matters into his own hands, developing custom security systems to make display projects viable. The pivotal moment came when a major retailer trusted their solution, marking the official start of Green Retail Solutions. Fast forward ten years, and the company has grown into Green Tech Solutions, a rebranded entity focused on expanding its services into new verticals and aligning with the latest industry trends.

Core Values Driving Success

At the heart of Green Tech Solutions is a commitment to providing innovative, high-quality security solutions. The company’s core values guide everything they do:

• Innovation: Always on the lookout for the latest technologies, Green Tech Solutions ensures that its clients remain at the forefront of the market.
• Partnership: The company acts as a strategic partner, offering tailored solutions and continuous support at every stage of the process.
• Quality: Green Tech Solutions delivers solutions that create real, measurable value, from development to implementation.
• Transparency and Ethics: Ethical operations, transparency, and respect are pillars that sustain their relationships with clients and employees alike.
• Sustainability: A focus on sustainable growth ensures that the company and its clients benefit from long-term success.

Navigating Challenges in Retail Security

In the complex world of retail security, Green Tech Solutions faces its share of challenges. One significant hurdle is convincing clients to invest in new technologies, especially when initial costs are perceived as a barrier. Many retailers still view investments in security and innovation as an unnecessary expense rather than a competitive advantage.

To address this, Green Tech Solutions has taken an educational approach, hosting events like InovaRetail, where they showcase the long-term benefits of security technology, including the return on investment (ROI). Additionally, through strategic partnerships (such as their collaboration with InVue), Green Tech Solutions is able to offer customized solutions that fit the needs and budgets of their clients while pushing the boundaries of what’s possible in retail security.

The Future of Retail Security

The future of retail security is being shaped by technology that integrates seamlessly with other aspects of the retail experience. Green Tech Solutions is particularly excited about the rise of automation and artificial intelligence, which are already transforming how stores detect losses, monitor customer behavior, and enhance operational efficiency. The integration of AI, predictive analytics, and face recognition technologies are set to be the next frontier in creating a more secure, personalized, and efficient shopping environment.

Green Tech Solutions is preparing for these changes by continuously investing in research and development (R&D) and forging new partnerships that bring the latest innovations to the Brazilian market. This forward-thinking approach ensures that Green Tech Solutions remains a key player in the industry and a trusted advisor to its clients.

A Partnership Built on Trust: Green Tech Solutions and InVue

One of the most important partnerships for Green Tech Solutions has been with InVue, a leader in retail security solutions. This collaboration has enabled Green Tech Solutions to expand its portfolio and offer globally recognized products to its clients. InVue’s strategic support has been invaluable, helping Green Tech Solutions better understand the local market and adapt solutions to meet the unique needs of Brazilian retailers.

A standout example of this partnership’s success is Tech Solutions implemented a complete InVue ecosystem across multiple stores. The solution integrated security measures with real-time trade marketing data, offering customers a high-tech, interactive experience while ensuring product safety. This project not only reduced security risks but also enhanced the customer experience, establishing “Casa Vivo” as a benchmark for retail innovation in Brazil.

Recent Success: Grupo Casas Bahia

Another major achievement for Green Tech Solutions has been its work with Grupo Casas Bahia, one of Brazil’s largest retailers. The company is currently in the process of renewing the retail security infrastructure across the group’s 1,200 stores, replacing outdated and costly systems with more efficient, reliable solutions.

In a high-stakes test project, Green Tech Solutions implemented InVue’s OnePOD in one of São Paulo’s most vulnerable stores. The results were striking: the solution reduced theft to zero and slashed maintenance costs to just 20% of what the retailer was previously spending. This successful pilot project has paved the way for a wider rollout, and Green Tech Solutions is poised to replace the security systems across all 1,200 stores once the financial resources are available.

Looking Ahead

As Green Tech Solutions looks to the future, it’s clear that the company is preparing to lead the charge in retail security. By combining cutting-edge technology with a strong focus on client relationships, Green Tech Solutions is shaping the future of the retail experience—where security and customer engagement go hand in hand.

“We are excited about the next 10 years,” says Thiago. “The future of retail security will be defined by smarter, more integrated solutions that provide both safety and value. As we continue to evolve alongside the industry, we will remain committed to delivering innovative solutions that help our clients thrive.”