A new partnership helps retailers protect merchandise, eliminate wait times, and deliver a better shopping experience.

Retail has reached a turning point. As organized retail crime and everyday theft continue to increase, retailers are securing more merchandise than ever before. Categories like health and beauty, consumer electronics, batteries, baby formula, over-the-counter medications, and household essentials are increasingly moving behind locked doors.

While locked displays help reduce shrink, they often create a new problem: friction.

Customers wait. Associates search for keys. High purchase intent turns into abandoned baskets. Store teams spend valuable time unlocking cabinets instead of helping shoppers.

At InVue, we believe retailers shouldn’t have to choose between protecting merchandise and delivering a great customer experience. That’s why we’re excited to announce our partnership with CLEAR.

Together, InVue’s Customer Self-Access solution and CLEAR’s trusted identity platform create a secure, self-service experience that gives verified shoppers immediate access to locked merchandise—without waiting for an associate.

The Next Evolution of Customer Self-Access

Customer Self-Access was built around a simple idea: Give shoppers the convenience they expect while maintaining the security retailers require.

By adding CLEAR’s identity verification capabilities, retailers can now confidently enable self-service access based on trusted identity—not physical keys.

The experience is simple:

• A shopper scans the QR code on a locked display.
• CLEAR securely verifies the shopper’s identity.
• Once approved under the retailer’s access policies, InVue’s Customer Self-Access technology instantly unlocks the fixture.
• The shopper retrieves the item and continues shopping.

For existing CLEAR users, verification takes only seconds using a selfie. New users complete a quick one-time identity verification that can be reused for future shopping experiences. The result is a seamless experience that protects merchandise while keeping customers moving.

More Than Unlocking Cabinets

This partnership represents more than a faster way to access locked merchandise. It introduces a new operating model for retailers—one where identity becomes the credential for secure access. Instead of relying on physical keys and associate availability, retailers can automate access policies while maintaining complete control over who can unlock secured merchandise.

Combined with the OneKEY Ecosystem, retailers gain visibility into every unlock event, device health, user permissions, and access activity across their stores. Together, identity and connected access create a smarter, more scalable approach to protecting merchandise.

Benefits for Retailers

Protect More Products with Less Friction

Retailers can confidently secure more merchandise while providing verified shoppers with immediate access. Security no longer has to come at the expense of convenience.

Improve the Shopping Experience

Long waits are one of the biggest sources of frustration around locked merchandise. Customer Self-Access reduces dependency on associates, helping shoppers quickly access the products they want and continue their shopping journey.

Free Associates for Higher-Value Work

Instead of spending time responding to routine unlock requests, associates can focus on customer service, merchandising, and sales.

Build Trust Through Verified Identity

CLEAR’s identity platform gives retailers confidence that access decisions are based on trusted identity verification while providing shoppers with a fast, familiar, mobile-first experience.

The Future of Retail is Smarter Access

At InVue, we believe the future of retail isn’t about adding more locks. It’s about creating smarter ways to grant access. As retailers continue balancing loss prevention with customer experience, connected technologies and trusted identity will play an increasingly important role in enabling secure self-service throughout the store. Our partnership with CLEAR is another step toward that future.

Together, we’re helping retailers replace keys with trusted identity, reduce friction across the store, and deliver a shopping experience that’s both secure and seamless.

Ready to Explore Smarter Access?

Retailers everywhere are rethinking how they protect merchandise without compromising the customer experience. Customer Self-Access represents a new approach—one that combines connected technology, trusted identity, and intelligent access policies to eliminate friction while maintaining security.

Discover how retailers are reducing wait times, improving labor efficiency, and creating a better shopping experience while protecting high-value merchandise.

Download The Retailer’s Guide to Smart Access.