Expert Link, a new concept store leverages InVue’s OneKEY ecosystem™.

The Problem

Expert Link, a new concept store in Bolzano, Italy, combines online and offline purchasing options for consumer products at the same price point. As a valued customer of InVue, Expert Link faced several challenges in their innovative retail environment:

• Interactive Customer Experience: The store needed security solutions that would allow customers to have hands-on, immersive interactions with products while ensuring those products remained secure.
• Quick Access for Associates: The security solutions had to be easily and quickly unlockable by store associates to facilitate demonstrations and sales.
• Theft Prevention: Reducing theft was a critical concern, as was maintaining the products in good condition to avoid frequent maintenance costs.

The Solution

To address these challenges, Expert Link implemented a comprehensive range of InVue’s advanced security solutions:

• OnePOD: Provides secure, free touch displays for consumer electronics, allowing customers to interact with products without compromising security.
• Smart Locks: Ensures high-value products are securely locked but easily accessible for staff with the OneKEY system.
• Laptop Lock: Specifically designed to secure laptops, preventing theft while allowing customers to try out the devices.
• Modular Zips: Offers flexible security for various product types, adapting to different display needs within the store.

With the integration of InVue’s OneKEY ecosystem, Expert Link has significantly sped up the process of product demonstrations, enhancing the overall customer experience. The OneKEY system allows associates to unlock any of the security solutions quickly and efficiently, providing seamless access to products for demonstration purposes.

The Results

The implementation of InVue’s security solutions at Expert Link’s Bolzano store has delivered outstanding results:

• Enhanced Customer Interaction: Customers can freely interact with products, leading to a more engaging and satisfying shopping experience.
• Improved Operational Efficiency: The OneKEY system has streamlined the process for store associates, enabling quicker and more efficient demonstrations, which has positively impacted sales.
• Reduced Theft and Maintenance Costs: With robust security measures in place, Expert Link has seen a significant reduction in product theft and maintenance costs. Stefano Girtler, the store owner, emphasized the long-term savings associated with investing in high-quality security solutions.
• Customer Satisfaction: The ability to provide secure, hands-on interactions with products has increased customer satisfaction and trust in the store.

Stefano Girtler, Owner of the Expert Link location in Bolzano, Italy, stated, “Investing in a quality product allows you to save, especially in terms of theft and maintenance. We chose InVue because it is a quality brand that covers our needs in terms of security. InVue’s solutions give us the ability to provide customers with free-touch products, guaranteeing maximum safety of our products.”

Conclusion

InVue’s comprehensive security solutions have transformed the customer experience and operational efficiency at Expert Link’s new concept store in Bolzano, Italy. By leveraging InVue’s advanced technology, Expert Link has successfully created a secure and interactive retail environment that meets the needs of both customers and store associates. This case study demonstrates how InVue’s innovative solutions can effectively address the challenges of modern retail, ensuring product security while enhancing the overall shopping experience.

For more information on InVue’s case studies or OneKEY, please contact us.