Country Music and Retail Theft: The Unexpected Intersection of Two Rising Trends - InVue
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Country Music and Retail Theft: The Unexpected Intersection of Two Rising Trends

Date: Jun 13 2024
Read Time: 5 minutes

With country music concerts drawing record crowds and sales of cowboy boots hitting all-time highs, the allure of the Western lifestyle is stronger than ever. But along with this boom comes a hidden challenge for retailers: a surge in retail theft targeting high-value western wear. Retailers like Boot Barn are at the forefront of this trend, capitalizing on the growing demand for cowboy boots, hats, and other western wear. However, with the rise of these high-value items comes the increased need for security measures to protect merchandise. This blog post explores the relationship between the rise of the country music lifestyle brand and the need for advanced security solutions to safeguard valuable inventory.

The Country Music Phenomenon

Country music has always held a special place in American culture, but its influence has grown exponentially in recent years. Artists like Lainey Wilson, Morgan Wallen, and most recently, Beyoncé, have brought country music to mainstream audiences, blending traditional sounds with modern influences. This crossover appeal has attracted a diverse fan base, contributing to the genre’s widespread popularity. 

The rise of country music has also sparked a revival of the country lifestyle. Fans are not only embracing the music but also adopting the fashion and lifestyle associated with it. This trend has created a booming market for western wear, with consumers seeking to emulate the look of their favorite country stars. 

Boot Barn: Leading the Charge

Boot Barn, a leading retailer in the western industry, has successfully tapped into this trend. According to an article by Modern Retail, Boot Barn is expanding rapidly, opening one store per week to establish itself as a national lifestyle brand. The National Retail Federation has noted the company’s impressive growth. The company’s success can be attributed to its ability to capture the essence of the country lifestyle, offering a wide range of products that appeal to country music fans and western wear enthusiasts and making the shopping experience, in-store easy and enjoyable. 

Boot Barn’s extensive product line includes cowboy boots, hats, jeans, and accessories, catering to both men and women. The retailer has positioned itself as a one-stop shop for all things western, attracting a loyal customer base. However, the high-value nature of many of these items presents a unique challenge: ensuring merchandise security without compromising the shopping experience, especially in an industry where concerns over shoplifting can lead to store closures. 

The Need for Advanced Security Measures

Retail theft is a significant concern for any store, but it is particularly problematic for retailers selling high-value items—the average cost of cowboy boots range from $100 to $600 or more depending on the material and brand. Traditional security measures, such as magnetic tags, can be easily defeated or may damage merchandise. As a result, there is a growing need for more advanced security solutions that can effectively protect inventory without detracting from the customer experience. 

Cowboy boots on display with magnetic tags.

One such solution is the use of InVue’s Cable Locks and Cable Lock Anchors. These devices provide a secure way to display and protect valuable items deterring theft while allowing customers to interact with the merchandise. Cable Lock Anchors can be used to secure individual items, such as cowboy boots or hats, to display fixtures, making it difficult for thieves to remove them without detection. Cable Locks offer alarming security, similar to a magnetic tag, without the need to puncture the merchandise. What’s more, they cannot be defeated with a simple magnet like other alternatives.

Alternatives to merchandise display security include locked cabinets, which have an extensive pros and cons list as it relates to customer experience. Retailers across the globe are implementing LIVE Locks which have drastically improved customer wait times and even give power to the trusted customer with customer self-access.

Cowboy boots with retail security Light colored cowbow boot with retail security device

Learn more about InVue’s Smart Lock solutions >>>

Increased Retail Traffic

The boom in popularity of the country music lifestyle brand has brought more people to retail areas, increased the visibility and attractiveness of certain stores, and created economic pressures that contribute to higher retail crime rates. Retailers like Boot Barn, Sheplers, Cavenders, and other competitors will need to stay ahead of the curve in terms of security. Investing in security measures that don’t completely limit the trusted customer will pay off dividends in the long run.

In the future, we can expect to see continued innovation in retail security solutions, with new technologies and strategies emerging to address the evolving needs of the industry. For retailers in the western wear market, investing in security measures will be essential to maintaining customer trust and protecting their valuable inventory.


The rise of country music and the lifestyle brand has created a booming market for western wear. However, with the increased demand for high-value items comes the need for better security measures to protect merchandise. Merchandise display security and sell-through merchandise security like Cable locks and cable lock anchors offer an effective solution, allowing retailers to secure their inventory without compromising the customer experience. Additionally, Smart Locks offer an alternative where more secure measures are needed. As the industry continues to evolve, staying ahead of security challenges will be crucial for retailers seeking to capitalize on the country lifestyle trend.

By embracing advanced security solutions, retailers can ensure that their stores remain safe and inviting spaces for customers to explore and enjoy the best of western fashion.

See how other retailers are utilizing InVue solutions to keep their products secure.