Vodafone Iceland Modernizes Retail Experience with InVue’s Sleek Anti-Theft Devices

Case Studies

Date: Mar 17 2025

Read Time: 4 minutes

In retail, security and customer experience should work together seamlessly—especially when selling high-value electronics. But when outdated security systems cause more frustration than protection, it’s time for a smarter approach.

Vodafone Iceland, a leading telecom provider, operates stores across the country, offering mobile, internet, and TV services. Known for its modern, customer-first approach, it is a trusted name in mobile service for Icelanders. However, increasing theft and ineffective security measures were creating unnecessary friction in their retail spaces—until they found a better way.

The Challenge: Balancing Security and the Retail Experience

Retail theft is becoming more organized and aggressive across Europe, and Iceland is no exception. Vodafone Iceland’s stores in Reykjavik and Akureyri were feeling the pressure, needing a way to protect high-value items—smartphones, tablets, smartwatches, and accessories—without making the shopping experience frustrating for customers or employees.

Their existing security setup was an outdated patchwork of solutions from different manufacturers. The security devices were overly sensitive and unreliable. False alarms were a constant problem, going off with the slightest touch.

“Customers could barely interact with the phones without setting off an alarm,” said Lísa Guðnýjardóttir, Vodafone Akureyri Store Manager.

Each false alarm took minutes to deactivate, using a key that was prone to breaking.

“The alarms were so sensitive; they were always going off. Employees were just ready to disconnect them entirely, which would render the whole system useless,” added Sigursteinn Ingvar Rúnarsson, Purchasing Manager.

Vodafone Iceland needed a better solution—one that would enhance security against growing theft threats while creating a seamless and enjoyable retail experience for both customers and staff.

The Solution: Smarter Security for a Better Retail Experience


Before	After

When Vodafone Iceland planned the opening of their new location in Akureyri, they saw an opportunity to upgrade their security strategy. Rather than relying on outdated solutions, they wanted a system that would protect high-value products while maintaining a seamless and engaging shopping experience.

After exploring options among approved partners, InVue emerged as a top recommendation. With its integrated ecosystem, modern design, and intelligent security features, it offered the perfect balance of protection and convenience.

Ensuring a smooth implementation, InVue’s trusted partner in Iceland, Aspire ehf, owned by Alastair Kent, played a key role in bringing the vision to life. Aspire worked closely with Vodafone Iceland from the start, nurturing the connection, understanding their specific needs, and providing expert recommendations tailored to the store’s layout. Thanks to their hands-on approach and attention to detail, the entire security setup was seamlessly installed with no downtime to store hours—ensuring Vodafone Iceland’s new location was secure, efficient, and ready to deliver an outstanding customer experience from day one.

A Fully Integrated Security Solution


Before	After

Vodafone Iceland’s new experience store in Akureyri was outfitted with a range of InVue’s innovative security solutions, each designed to protect specific product categories while maintaining a smooth shopping experience:

OnePOD – Provides secure, yet customer-friendly access to smartphones and tablets, allowing shoppers to interact with devices while keeping them protected.
OnePOD Wearable – Ensures smartwatches remain securely displayed while still allowing customers to try them on.
Zips – Delivers enhanced security for accessories and other high-theft items, keeping them safe without limiting customer interaction.
Locking Hooks – Protects hanging accessories and packaged products while maintaining an open, inviting retail environment.
Smart Locks – A future-proof security solution for secured cabinets, drawers, and displays that can be accessed using InVue’s patented OneKEY or a mobile device.

With these smart, intuitive security solutions, Vodafone Iceland was able to create a safer, more enjoyable shopping experience—one that enhances both security and customer engagement.

The Results: A Retail Experience That Works


Before	After

The impact of InVue’s solutions was immediate. By eliminating false alarms and replacing outdated key systems, Vodafone Iceland’s employees could focus entirely on assisting customers instead of dealing with security frustrations. The intuitive, user-friendly design of InVue’s technology made daily operations smoother, improving the overall retail experience for both staff and shoppers.

One Vodafone Iceland employee summed it up perfectly:

“Before, we spent too much time dealing with security issues instead of helping customers. Now, everything runs smoothly, and we finally have a system we can trust.”

Not only did the new system improve efficiency, but it also gave the store a sleek, cohesive look that aligned with Vodafone Iceland’s modern brand. At the same time, theft was reduced without compromising the seamless shopping experience.

For mobile carriers looking to enhance security while maintaining a great retail experience, InVue offers innovative solutions that protect high-value products without disrupting customer engagement. Contact us to learn how InVue can help secure your stores.

New Release Sensor Series Pt. 8: Secure IoT Devices with an Alarming Retail Display Base Awareness of IoT (Internet of Things) devices and smart home products is growing rapidly as they become essential parts of our daily lives, from connected speakers to security systems and wearables. Many consumers are already using IoT devices without realizing it. As these IoT devices and smart home products become more integrated into our lives, […]

New Release 5 Ways Mobile POS Increases Sales for Farmers’ Market Vendors (+ Hardware Solutions) Spring is in the air—warmer weather, blooming flowers, and the start of peak farmers’ market season. Farmers’ markets are growing in popularity thanks to fresh produce, sustainability, and community support. Today, these markets have expanded beyond fresh produce to include meat, plants, handmade crafts, and more. But one thing hasn’t kept up: payment options. Cash […]

New Release Partner Spotlight: Aspire’s Purpose-Driven Approach to Retail Security in the Nordics Aspire ehf Iceland was founded in early 2023 by Alastair Kent and co-founder Örn Héðinsson after recognizing a critical gap in the Icelandic retail security market. While working as a telecom consultant, Alastair saw firsthand how difficult it was for Icelandic retailers to receive local support. As an island nation, Iceland faces unique challenges—global brands […]

New Release Vodafone Iceland Modernizes Retail Experience with InVue’s Sleek Anti-Theft Devices In retail, security and customer experience should work together seamlessly—especially when selling high-value electronics. But when outdated security systems cause more frustration than protection, it’s time for a smarter approach. Vodafone Iceland, a leading telecom provider, operates stores across the country, offering mobile, internet, and TV services. Known for its modern, customer-first approach, it is […]

New Release The Retailer’s Guide to Mobile Access Control: 5 Key Benefits More than half of small businesses report experiencing theft on a weekly basis. This is largely due to poor access control. Traditional access control methods—like physical keys—are slow, inefficient, and risky. Keys get lost, access is impossible to track, and the whole system creates frustration for both staff and customers. So, what’s the solution? Your […]

New Release 5 Signs Your POS is Outdated & Why You Should Upgrade to Mobile POS Technology moves fast, but retail trends move even faster. Customers today are all about personalized shopping experiences, and that trend is only growing. A part of offering a personalized experience is being able to assist customers and accept payments anywhere. That means your point of sale (POS) system plays a major role in meeting customers […]

New Release Sensor Series Pt. 7: The Alarming K-Lock – Retail Laptop Security Every year, thousands of laptops are stolen from retail stores. Whether it’s part of an organized theft ring or just someone slipping one into a bag, laptops are easy targets. They’re small, valuable, and often out in the open for customers to test before they buy. That’s why having the right security solution in place […]

New Release How to Stop Theft in Retail: 5 Common Mistakes Retailers Make Retail theft is something that hits from every direction. After 30 years, the National Retail Federation (NRF) stopped publishing its annual shrink report in 2024. This change left retailers scrambling for new ways to identify where theft is coming from, what’s causing it, and how much companies are losing. Trying to grasp the causes, symptoms, […]

New Release 4 Ways Traditional Keys Are Hurting Your Retail Store and Customer Experience Managing security and protecting assets in your retail store is a top priority. But if you’re still relying on traditional keys to secure cabinets, displays, or storage areas, your business might be facing hidden challenges that are impacting not only your store’s security but also your customer experience and retail security. From theft risks to […]

New Release ASSA ABLOY Acquires InVue STOCKHOLM, Jan. 24, 2025 / ASSA ABLOY has acquired InVue, a US-based provider of precision-engineered connected asset protection and access control solutions. The company enables tailor-made security solutions to a broad spectrum of industries and retailers. “I am very pleased to welcome the InVue team to ASSA ABLOY. This acquisition delivers on our strategy to grow […]