Sprint, now T-Mobile, greatly increased their customer experience.
Situation
Sprint continually looks to improve its in-store experience to maximize customer satisfaction. A persistent challenge had been providing customers with one-on-one attention and engaging them from the time they entered the store through to the checkout experience. This challenge prevented Sprint from creating the desired personalized customer experience and led to mounting customer frustration over in-store wait times. To address this, Sprint sought out technology that would allow associates to work directly with customers anywhere in the store and provide real-time information to empower associates to craft a seamless sales experience.
After thoroughly understanding the challenge, InVue collaborated with Sprint to create a mobile solution that combined tablets, software, and point-of-sale to improve the customer experience vastly. The solution was a complete tablet POS system, InVue’s CT300, which reduced wait and check-out times. First, InVue integrated a tablet and a payment device, allowing associates to process transactions on the spot, eliminating the need for a customer to wait in line at a sales counter.
Next, a charging stand was added so the tablet and payment device would be secure and charged, ready to process transactions at any time. Fixed charging stands are also placed around the sales floor for associate use. Still, when mobility is needed, the devices can easily be removed for the associates to move about freely. Finally, a 5-unit gang charger was added to the back of the store. This securely locks and charges the devices throughout the night, ensuring all equipment is ready for immediate use when the store reopens.
Results
“The [InVue] CT300 provided the unique combination of power, mobility, and security, along with integrated payment capabilities that shortened the time per transaction.”
—Brian Bell, Manager of Program / Project Management