Kamal Watch Co. Uses InVue Retail Security Solutions for Smartwatches
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Kamal Watch Co. Turns to InVue to Secure Their Smartwatch Retail Displays

Case Studies
Date: May 31 2024
Read Time: 3 minutes

Kamal Watch Co., an authorized reseller of luxury watches, boasts a rich heritage dating back to its inception in 1969 in Abids, Hyderabad. With over five decades of expertise, the company has expanded to over 50 stores nationwide. Offering a curated selection of over 70 prestigious international brands and premium Indian labels, including Rolex and Hublot, Kamal Watch Co. is renowned as the ultimate destination for discerning watch enthusiasts. Each timepiece comes with a brand warranty, reflecting the company’s commitment to excellence and customer satisfaction across generations.

Problem

Kamal Watch Co. encountered a notable hurdle when they decided to add smartwatches to their product range. Unlike traditional watches, smartwatches demand interactive displays to effectively showcase their advanced features. Kamal Watch’s current method of storing watches below counters and only bringing them out upon request didn’t align with the needs of displaying smartwatches.

The absence of live displays meant customers missed out on the chance to explore smartwatch features like touchscreens, apps, and fitness tracking. This lack of engagement could potentially lead to decreased interest and sales. Kamal Watch sought a solution to securely display smartwatches while ensuring they stayed charged and accessible for customer interaction.

Solution

Kamal Watch opted for InVue’s WS2 and Zips solutions to tackle their display challenges. The WS2 system provided secure, live displays for the smartwatches, allowing customers to interact with the products directly on the sales floor. This system ensured that the smartwatches were always charged and ready for use, enhancing the customer experience.

InVue’s Zips further secured the smartwatches, allowing them to be openly displayed without the risk of theft. This combination of security and accessibility enabled Kamal Watch to create an engaging and safe environment for their customers.

Results

Implementing InVue’s WS2 and Zips solutions brought about significant positive changes for Kamal Watch, including:

  1. Increased Customer Engagement: With live displays, customers could independently explore the features of the smartwatches, leading to a higher level of engagement. This hands-on experience helped customers understand and appreciate the smartwatches’ capabilities.
  2. Enhanced Sales: The ability for customers to interact with the smartwatches directly on the sales floor contributed to an increase in sales. The engaging displays made the smartwatches more appealing and demonstrated their value effectively.
  3. Improved Customer Experience: The continuous charging feature of the WS2 ensured that the smartwatches were always ready for demonstration, providing a seamless shopping experience. The user-friendly design of the displays made it easy for customers to engage with the products without needing assistance from staff.
  4. Security and Peace of Mind: InVue’s Zips provided robust security, ensuring that the smartwatches remained protected from theft while still being accessible for customer interaction. This balance of security and accessibility was crucial for Kamal Watch.

Mr. Vedant Totla, the store owner, praised the impact of InVue’s solutions, stating, “An absolute game-changer for our store! The InVue WS2 Smart Watch Stand with Security Alarm ensures our premium smartwatches are protected while offering seamless customer interaction. Its continuous charging feature and user-friendly design elevate the shopping experience to new heights.”

By integrating InVue’s WS2 and Zips solutions, Kamal Watch successfully modernized their display strategy, aligning with their expansion into the smartwatch market and significantly enhancing customer satisfaction.

Contact InVue for smartwatch security solutions for your retail store.

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