Sephora Personalizes the Customer Experience with Skin-Scanning Technology and InVue’s Custom POS Cases

Beauty is big business. It’s one of the top global industries, predicted to grow over 8% per year for the next four years. While cultural norms around beauty differ from country to country, nearly all involve some form of cosmetics, makeup, or skincare products. With a growing focus on health and wellness—skincare included—Sephora, part of LVHM, has successfully tapped into buyer expectations with their skin-scanning technology from FitSkin. FitSkin’s skin scanner married with Sephora’s Skin IQ software doesn’t just help customers find their “true shade,” but truly personalizes the customer experience.

To make this possible, Sephora turned to InVue to create custom POS cases for their in-store Apple smartphones running Skin IQ software. This partnership has been an au naturel masterclass in boosting revenue by innovating to meet customer expectations.

Learn how FitSkin’s glowing success and InVue’s expertise in custom POS hardware design helped launch this skincare phenomenon.

Sephora’s Skin IQ Makes Beauty Personalized, Not Painful

Just a year ago, beauty was indeed painful—on consumer’s wallets. Gen Z and Millennials were spending over $1,750 a year on beauty and skincare products. But despite all that spending, many ended up with a stash of products that didn’t quite work for them, leaving them with a bathroom full of expensive unused items and unresolved skin issues.

Sephora took the pain out of beauty—and wallets with FitSkin. FitSkin’s skin scanner uses a high-powered lens with proprietary scanning technology that attaches to employees’ Apple smartphones, all securely housed in rugged custom cases from InVue. The lens magnifies the skin or scalp up to 30x, helping to identify issues and recommend the right skincare and haircare products. In just 15 minutes, customers get personalized recommendations during in-store consultations.

Personalizing the customer experience is estimated to increase revenue by 5-15%. Sephora more than doubled these expectations with a significant boost in revenue after launching Skin IQ with FitSkin’s skin scanner. After such success in the U.S. and Canada, FitSkin will soon roll out multiple countries across Europe, the Middle East, Africa, and Asia-Pacific.

Click the image to see how Sephora’s Skin IQ technology works.

How InVue’s Custom POS Cases Power FitSkin’s Digital In-Store Experience

While FitSkin brings the high-tech magic to personalized beauty, InVue’s custom POS cases helped make it all possible. Designed specifically for the Apple iPhone 12s Sephora employees use, these rugged cases keep the devices safe and durable, ensuring they can stand up to the demanding pace of beauty retail.

Here’s how InVue’s custom POS cases support FitSkin and make it all happen:

• Seamless charging integration: InVue cases keep devices powered using InVue’s charging solutions. The FitSkin skin scanner easily attaches to the iPhone case, which is compatible with InVue’s single and multi-bay chargers for effortless charging.
• Effortless scanning and transactions: The skin scanner easily flips up and out of the way, allowing associates to quickly complete customer transactions using the iPhone’s standard camera for price checking, inventory management, and payment.
• Fast turnaround and deployment: InVue’s quick turnaround and global deployment of customer solutions made us the go-to partner for big brands like Sephora.
• Rugged and durable: These cases are built to last, handling long employee shifts and multiple Skin IQ appointments without a hitch.
• Compact and discreet: The sleek design doesn’t get in the way, offering a fast and discreet experience—perfect for customers who may feel self-conscious about potential skin and scalp issues.
• Helper, not the star: The case does its job without stealing the spotlight. Its thin profile ensures the Apple iPhone screen is easy for employees to show customers their results and product recommendations.

Thanks to InVue’s custom POS solutions, Sephora can protect their devices while delivering a smooth, personalized beauty experience to customers.

Personalize the Customer Experience with Custom Cases from InVue

Over 70% of customers expect a personalized experience, yet there’s a 20% gap between what brands think they offer and what customers actually feel is personalized. Sephora has cracked the code with FitSkin technology, delivering a truly customized beauty experience that meets those expectations—with the help from InVue.

InVue’s custom POS solutions and cases help bridge that gap. By creating tailored, durable, and functional systems that reflect your brand, you can offer a seamless, personalized experience to your customers. Whether it’s adding extra ports, built-in magnifiers, or ensuring your tech integrates smoothly, custom solutions are key to improving service and boosting customer loyalty.

Looking for the perfect complement to your software solutions? Contact InVue for readily available, custom POS hardware designed to meet your unique needs and enhance the customer experience.