Partner Spotlight: BrandID – Effortlessly Combining Design and Retail Security

Since its inception over five decades ago, BrandID has been a trailblazer in the realm of printing and retail store branding solutions. Transitioning from a retail printing service to a specialist in industrial graphics and retail security, BrandID has established itself as a key player in the Nordic market. Their partnership with InVue, a leader in retail security technology, underscores their commitment to innovation and excellence in safeguarding retail environments. 

From Humble Beginnings to Industry Leadership

BrandID’s journey began with a simple yet powerful mission: to enhance brand visibility through exceptional branding solutions. Over the years, this mission evolved into a broader vision, encompassing industrial graphics and comprehensive retail branding including interior and exterior retail signage, product displays, and more. The integration of InVue products into their portfolio marked a pivotal moment for BrandID. The introduction of the InVue’s IR Key was a significant advancement, solidifying their role as a forward-thinking leader in retail security. 

Core Values Driving Innovation

At the heart of BrandID’s success are their core values: team spirit, reliability, continuity, and innovation. These values are reflected in their mission to “make your brand visible” and their vision of providing unparalleled customer value as a leading Nordic branding expert. BrandID’s dedication to these principles ensures that they not only meet but exceed client expectations through innovative and reliable solutions. 

The retail security landscape is dynamic and rapidly evolving, presenting various challenges such as rising theft rates and increasing safety concerns. BrandID’s approach to these challenges is both proactive and responsive. By integrating with clients’ ticketing systems, they gain real-time insights into security issues, allowing for swift and effective responses. Their hands-on approach, including on-site consultations and tailored solutions, ensures that they address security challenges efficiently and accurately. 

As retail security concerns continue to grow, so do the technologies and strategies designed to address it. BrandID is keenly aware of trends such as the increase in theft and the growing popularity of self-service checkouts. Their forward-thinking approach involves staying ahead of these trends and developing solutions that enhance both security and customer experience. This includes preparing for future challenges and integrating new technologies into their offerings. Like installing InVue solutions during the design and construction phase versus retroactively. 

BrandID excels in building and maintaining strong relationships with their clients. A notable example of their dedication is their work with a client facing significant losses due to inadequate magnetic safety solutions. Through in-depth consultations and testing, BrandID introduced effective solutions such as Package Wraps and OneKEY detachers, significantly improving security. Their commitment to regular updates, annual check-ups, and responsive service further underscores their client-centric approach. 

The future of retail security promises continued innovation, with emerging technologies and solutions set to transform the industry. BrandID is well-positioned to adapt to these changes, thanks to their proactive involvement in store renewal projects and their awareness of market trends. Their focus on addressing the limitations of older technologies and preparing for future challenges highlights their commitment to staying at the cutting edge of retail security. 

BrandID’s partnership with InVue has been a game-changer, enhancing their ability to deliver advanced security solutions. InVue’s support and innovative products have been instrumental in addressing complex security challenges and strengthening BrandID’s market position. Successful projects, such as the installations at DNA and ELISA stores, showcase the effectiveness of this collaboration and its impact on BrandID’s ability to provide top-tier security solutions. 

The partnership between BrandID and InVue showcases the power of strategic teamwork in advancing retail security. By leveraging their combined expertise, they are not only addressing current security challenges but also shaping the future of the industry by incorporating aesthetics and design into practical forward-thinking retail solutions. Together, they are paving the way for secure, efficient, and customer-focused retail environments. 

As BrandID continues to drive innovation and excellence in retail security, their collaboration with InVue remains a cornerstone of their success, setting new standards for the industry and ensuring a safer shopping experience for all.