Designing your planogram for 2024? Don’t forget security.
Planograms play a pivotal role in organizing and displaying products in a way that maximizes sales and enhances the shopping experience. While aesthetics, product placement, and customer flow are all essential considerations, there’s one crucial aspect that should never be overlooked: security. We’ve saved our customers millions of dollars by helping them implement a retail merchandising security plan that not only exceeds their expectations on the security side but improves their customer experience. Here are 5 things to consider when developing your planogram for the new year.
One of the most immediate and pressing concerns for retailers is theft. Shoplifting and internal theft can significantly impact a store’s profitability. When designing your planogram, it’s essential to consider the placement of high-value and frequently stolen items. Strategically placing these items in high-visibility areas can deter theft. Additionally, using secure display solutions for showcases or secured tethered devices like our ZIPs, can provide an extra layer of protection.
While preventing theft is essential, it’s equally important to ensure that customers can access and interact with products. A well-designed retail display should strike a balance between security and accessibility. Security measures should be unobtrusive and intuitive, allowing customers to handle products without unnecessary barriers. Using transparent and secure display cases or fixtures can help achieve this delicate balance.
A positive shopping experience is vital for customer retention, sales conversions, and word-of-mouth recommendations. If security measures disrupt the shopping journey or make it difficult for customers to explore products, it can lead to frustration and deter repeat visits. When designing your planogram, consider how security measures can be seamlessly integrated into the shopping experience. For example, interactive displays with secure locking mechanisms can allow customers to try out products without the risk of damage or theft.
Your planogram reflects your brand. A poorly designed planogram with inadequate security measures can convey a lack of care for your products and customers’ safety. On the other hand, a thoughtfully designed planogram that prioritizes security sends a message of professionalism and trustworthiness. It shows that you value your customers’ shopping experience and their safety.
Retailers must adhere to various regulations, especially when selling certain types of products like electronics, pharmaceuticals, or alcohol. These regulations often include requirements for product security and access control.
Failing to incorporate adequate security measures into your planogram can result in legal and financial consequences. By considering security from the start, you can ensure that your planogram aligns with regulatory requirements.
While customer experience is at the forefront of a planogram design, security should be a fundamental consideration. Neglecting security can lead to theft, poor customer experience, damage to your brand image, and even legal issues. By incorporating security measures into your planogram design, you can strike the right balance between showcasing your products effectively and safeguarding them from theft and damage.
Remember that effective security solutions don’t have to compromise the shopping experience, they can enhance it by instilling trust and confidence in your customers. So, whether you’re designing a new planogram or revamping an existing one, make sure security is a top priority from the very beginning.
Not sure where to start? Our team has years of experience helping retailers of all sizes strike the balance between next-level customer experiences and high security—contact us today.