Partner Spotlight: ETG – Advancing Open Merchandising with Innovative Retail Security Solutions in Hong Kong

Blog

Date: Apr 15 2025

Read Time: 4 minutes

Founded in 2007 by CEO Mark Siu, ETG Holdings Limited began as ETG Tagging Solutions Limited, providing Electronic Article Surveillance (EAS) retail security solutions to retailers. Mark’s goal was to introduce innovative solutions that balance security with open merchandising, allowing customers to engage with products without restrictive barriers. His early adoption of InVue’s security solutions positioned ETG as a leader in the Hong Kong retail security space.

Defining Open Merchandising

Open merchandising is the retail strategy of displaying products in an accessible manner, allowing customers to freely interact with them before purchasing. This approach enhances the shopping experience, builds customer trust, and increases sales conversions. However, it also introduces security challenges, as freely displayed merchandise is more vulnerable to theft.

ETG introduced Hong Kong to open merchandising just four short years after launching. Since then, Hong Kong’s bustling retail sector, from luxury malls to consumer electronics stores, has embraced open merchandising to engage shoppers. Brands like Apple and Samsung have adopted interactive product displays that encourage hands-on experience. Yet, implementing this approach requires advanced retail security solutions to protect valuable merchandise while maintaining accessibility. ETG has played a pivotal role in helping retailers achieve this balance by integrating InVue’s connected solutions into open merchandising environments.

CEO Mark Siu: Innovation and Resilience

A graduate of Hong Kong Baptist University’s Department of Computer Science, Mark Siu is known for his forward-thinking approach to business. After transitioning from a stable corporate role to entrepreneurship, he built ETG on the principles of adaptability and continuous improvement. He believes in celebrating incremental successes, stating, “10 small achievements are just as vital as a big accomplishment.” His leadership has driven ETG’s ability to evolve alongside retail customer experience trends.

Delivering Security Without Compromising Customer Experience


S3100V Installation at Supreme Three in Hong Kong

ETG is committed to helping retailers adopt open merchandising without the fear of theft. By leveraging InVue’s innovative retail security solutions, ETG provides retailers with:

Smart locks and secure displays that allow controlled customer interaction.
Reusable security devices that accommodate different product sizes, addressing challenges like those faced by 3 Mobile, a major telecommunications provider in Hong Kong. 3 Mobile previously struggled with non-reusable acrylic cases that didn’t offer flexibility for varying product types.
Integrated solutions that connect security with operational systems for seamless inventory management.

Overcoming Industry Challenges


OnePOD Wireless at the ACG in The Animation-Comic-Game exhibition (Hong Kong).

One of the main challenges of implementing open merchandising in Hong Kong is the perception that high-security solutions come at a premium price. ETG has tackled this by collaborating with influential retailers, demonstrating the long-term cost savings and improved customer retail experience that InVue’s solutions offer. By showcasing successful implementations, ETG has set new industry standards and encouraged wider adoption of secure open merchandising strategies.

A Strong Partnership with InVue

ETG’s partnership with InVue is rooted in a shared commitment to innovation and retail transformation. InVue engineers top-tier retail security solutions with fast turnaround times—products that help bring the concept of open merchandising to life. As a regional partner deeply connected to the Chinese market, ETG excels at delivering these solutions with cultural insight and on-the-ground expertise.

Together, they’ve driven successful installations across Hong Kong, including:

Wireless security solutions for 3 Mobile
Enhanced retail security for the Hong Kong Arts Development Council, a government agency that supports and promotes the development of arts and culture

The Future of Open Merchandising and Retail Security

As EAS retail security evolves and moves toward greater integration, ETG is preparing for the future by beginning to develop their own software. This marks a strategic step toward expanding their capabilities and offering more complete, connected EAS solutions. By ensuring compatibility with a variety of systems, ETG continues to empower retailers to embrace open merchandising without compromise.

With a strong foundation and a clear vision, ETG Holdings Limited and InVue are driving the evolution of secure, customer-centric retail experiences across Hong Kong and beyond.

If you’d like more information on how to become an InVue parter, contact us today.

New Release 8 Ways POS Hardware Can Streamline Retail Store Operations Streamlining retail store operations involves making sure all the moving parts work seamlessly together. When it comes to increasing efficiency, many store owners focus on increasing staff or automating tasks where possible. One often-overlooked area is upgrading your point of sale (POS) hardware – from barcode scanners and cash registers to mobile POS (mPOS) devices […]

New Release Sensor Series Pt. 9: Laptop Security Locks for Devices Without Kensington Slots Just a few years ago, more than 95% of laptops came equipped with a Kensington slot to anchor traditional security cables. But as devices have gotten thinner, that feature is slowly disappearing. Today’s most sought-after models—like the MacBook Air, Dell XPS, and Microsoft Surface—no longer include it. For retailers, this creates a display dilemma: how […]

New Release Partner Spotlight: Aptos – Powering the Modern Store with Retail POS Innovation For over 40 years, Aptos has been at the forefront of retail technology, helping brands deliver seamless customer experiences through cutting-edge retail POS solutions. While Aptos ONE provides a powerful software foundation for modern store operations, its capabilities are further enhanced by InVue’s POS hardware solutions, creating a complete ecosystem that brings security, flexibility, and […]

New Release Partner Spotlight: ETG – Advancing Open Merchandising with Innovative Retail Security Solutions in Hong Kong Founded in 2007 by CEO Mark Siu, ETG Holdings Limited began as ETG Tagging Solutions Limited, providing Electronic Article Surveillance (EAS) retail security solutions to retailers. Mark’s goal was to introduce innovative solutions that balance security with open merchandising, allowing customers to engage with products without restrictive barriers. His early adoption of InVue’s security solutions […]

New Release Elko Iceland: Transforming the Customer Experience with Retail Security Solutions Elko is Iceland’s leading consumer electronics retailer, known for offering a wide range of trusted products, knowledgeable staff, and a customer-first approach. With locations across the country—including Reykjavík, Akureyri, and two stores at Keflavík International Airport—Elko has become the go-to destination for both everyday tech needs and the latest gadgets. When the team set out […]

New Release How Security Solutions Can Streamline Retail Store Operations Streamlining a retail store’s operations means optimizing processes, reducing waste, and making the best use of resources to increase productivity, cut costs, and boost profits. That sounds simple, but inefficiencies can cost businesses 20-30% of their revenue each year. Whether you run a small shop or a major retail chain, that’s a massive loss. When […]

New Release Sensor Series Pt. 8: Secure IoT Devices with an Alarming Retail Display Base Awareness of IoT (Internet of Things) devices and smart home products is growing rapidly as they become essential parts of our daily lives, from connected speakers to security systems and wearables. Many consumers are already using IoT devices without realizing it. As these IoT devices and smart home products become more integrated into our lives, […]

New Release 5 Ways Mobile POS Increases Sales for Farmers’ Market Vendors (+ Hardware Solutions) Spring is in the air—warmer weather, blooming flowers, and the start of peak farmers’ market season. Farmers’ markets are growing in popularity thanks to fresh produce, sustainability, and community support. Today, these markets have expanded beyond fresh produce to include meat, plants, handmade crafts, and more. But one thing hasn’t kept up: payment options. Cash […]

New Release Partner Spotlight: Aspire’s Purpose-Driven Approach to Retail Security in the Nordics Aspire ehf Iceland was founded in early 2023 by Alastair Kent and co-founder Örn Héðinsson after recognizing a critical gap in the Icelandic retail security market. While working as a telecom consultant, Alastair saw firsthand how difficult it was for Icelandic retailers to receive local support. As an island nation, Iceland faces unique challenges—global brands […]

New Release Vodafone Iceland Modernizes Retail Experience with InVue’s Sleek Anti-Theft Devices In retail, security and customer experience should work together seamlessly—especially when selling high-value electronics. But when outdated security systems cause more frustration than protection, it’s time for a smarter approach. Vodafone Iceland, a leading telecom provider, operates stores across the country, offering mobile, internet, and TV services. Known for its modern, customer-first approach, it is […]