Partner Spotlight: Direct Source and InVue – Mastering Point of Sale Through Collaboration

John Hillen’s journey began with Spectra-Physics (now Datalogic), where he made significant strides as the first direct sales representative and international sales manager for handheld scanners. His groundbreaking work in developing the first scanner/scale product for the retail grocery market laid the groundwork for what would become Direct Source. In 1992, Hillen took his experience and passion to establish Direct Source with just two employees and a rented office. Today, the company has grown into a major player with over 160,000 square feet of operational space across two locations in Chanhassen and Chaska, Minnesota.

At the Heart of Direct Source: Core Values

Direct Source provides retailers with advanced hardware solutions, including point-of-sale systems, payment and mobility devices, self-service kiosks, digital signage, employee kiosks, networking, and infrastructure technologies, complemented by their outstanding integration and installation services to enhance operational efficiency and customer experience.

Their core values include:

• Innovation: Crafting advanced solutions that meet evolving market needs.
• Customer Service: Offering outstanding support and building lasting client relationships.
• Sustainability: Committing to practices that benefit both business and the environment.

Navigating Challenges and Embracing Innovation

In the point of sale (POS) industry, challenges abound, from keeping up with rapidly changing technology to integrating new systems seamlessly into retail environments. Direct Source addresses these issues head-on by working closely with retailers to understand their specific needs. Their partnership with InVue is a prime example of their proactive approach. Together, they develop cutting-edge technologies that tackle these challenges effectively, ensuring that Direct Source stays ahead of industry trends and continues to offer innovative solutions that meet future demands.

What’s Shaping the POS Industry

Current trends in the POS sector include the integration of AI and machine learning to enhance transaction efficiency and security, as well as the push for seamless solutions that bridge online and physical store experiences. Data privacy is also becoming increasingly important, driving retailers to adopt more comprehensive protective measures. Direct Source, in collaboration with InVue, is at the forefront of these trends, ensuring their solutions align with the latest industry standards and meet the needs of modern retailers.

Building Strong Customer Relationships

Direct Source values open communication and proactive problem-solving, which helps them build lasting relationships with clients. With over 32 years in the industry, their approach includes:

• Open Dialogue: Understanding and addressing client needs through continuous conversation.
• Proactive Solutions: Anticipating challenges before they become issues.
• Reliable Service: Providing consistent and dependable solutions.

Looking Ahead

The future of POS technology is set to be dynamic and multi-faceted, with advancements like AI, machine learning, and biometric authentication playing key roles. Direct Source is preparing for these changes by investing in continuous training, fostering innovative partnerships, and staying agile to adapt to new challenges. Their collaboration with InVue highlights their commitment to evolving alongside the industry and addressing emerging needs.

Unleashing Potential Through Partnership

The partnership between Direct Source and InVue has been pivotal in advancing the POS industry. Built on clear communication, mutual trust, and shared goals, this collaboration has led to significant successes.

One standout project is their joint effort in co-selling the InVue mPOS case to a global beauty and cosmetics retailer. This initiative, which involved nearly 14,000 mPOS solutions, underscores the effectiveness of their partnership and the strong demand for integrated mobile payment technologies. By offering a seamless mobile payment solution with the Ingenico Link2500, they have significantly enhanced the customer experience and streamlined retailer operations.

A Vision for the Future: Direct Source and InVue Leading the Way

The collaboration between Direct Source and InVue exemplifies how strategic partnerships can drive innovation and excellence in the POS sector. Through their combined expertise and commitment to advancing technology, they are not only addressing current challenges but also shaping the future of the retail industry. As they continue to work together, retailers can look forward to even more sophisticated and effective solutions that enhance both operational efficiency and the overall shopping experience.

Interested in learning more about how these products can safeguard your store? Contact us for more information.