Currys personalizes in-store experience with CT101

Headquartered in London, United Kingdom, Currys (formerly Dixons Carphone) is an electrical and telecommunications retailer and services company with over 900 stores throughout the UK and the Republic of Ireland.

Problem

Currys needed a tablet display solution where customers and associates could easily browse the online product selection. They requried a solution that was easy for customers to use while offering quick mobility, so store associates could undock the tablet and move around the store to provide each customer with a personal shopping experience.

Currys chose InVue’s CT101 because of its simple design and ease of use for patrons and associates. Customers can shop the entire product range without assistance as a self-service display. For customers who do want assistance, CT101 transforms into a sales tool. Associates can quickly undock the tablet using InVue’s OneKey and navigate customers to shop what’s available in-store and online.