The Salus Story: Leading Retail Security in a Changing Market

Salus Security Solutions is a trailblazer in the retail security sector, based in Turkey. Since its establishment in 2007, the company has earned a solid reputation by focusing on innovative solutions that not only enhance customer experience but also keep retail environments safe. They specialize in a diverse range of products, including electronic area surveillance systems (EAS), outdoor safe display products, alarm tags, and merchandise display security.

What sets Salus apart is their ability to navigate the unique challenges of the non-Western market, helping clients understand the importance of retail security solutions that truly enhance the in-store customer experience.

Background and Journey

With the encouragement of InVue’s founder, Jim Sankey, Salus emerged from a strong background in the EAS industry. After years in management, the team saw the growing retail market in Turkey and jumped at the chance to educate clients on how effective security solutions and innovative display concepts can truly enhance customer experiences.

Core Values and Mission

At the heart of Salus’ operations are three core values that guide everything they do: 

• Customer Focus: They prioritize understanding and exceeding customer needs to build long-term trust. 
• Integrity: Honesty and transparency are key, ensuring that customers always feel valued and respected. 
• Adaptation: SALUS embraces change and innovation, allowing them to respond effectively to evolving market demands. 

These values are integral to how the team operates every day. 

Challenges and Solutions

Navigating the retail security sector comes with its challenges, especially in a non-Western market like Turkey. Salus Security Solutions initially faced an uphill battle in educating clients about the importance of customer experience and quality. Price sensitivity is always a big factor, making it even tougher. But instead of seeing these challenges as setbacks, Salus embraced them as opportunities to innovate.

They focus on understanding customer needs and building trust by listening to every client—no potential customer is too small for their attention. By continuously educating clients about new products and letting them experience their solutions firsthand, Salus showed just how valuable investing in quality security can be.

Industry Insights

As the retail security market evolves, Salus has pinpointed some key trends shaping its future:

• Connectivity: Solutions are becoming more integrated, allowing for seamless communication between devices.
• Ease of Use: Products are designed to be user-friendly, ensuring a smoother experience for both staff and customers.
• Smart Technology: The rise of AI is driving innovations that not only secure products but also enhance customer interaction.

These trends highlight how the industry is shifting to create better experiences all around.

Looking Ahead: The Future of Retail Security

As Salus looks to the future, they envision a retail security landscape that thrives on connectivity and smart solutions. To keep pace with these changes, the team is committed to staying on top of industry trends and exploring new products that meet the evolving needs of their customers.

Memorable Customer Relationships

One of Salus’ standout achievements has been its collaboration with Akbank, one of Turkey’s largest banks. They installed over 5,000 merchandise security positions across 800 locations, mainly consisting of InVue’s   to secure the tablets that the bank relies on when interacting with customers. This partnership really showcases Salus’ commitment to providing tailored security solutions.

Building lasting relationships with customers is a top priority for Salus. They focus on really listening to feedback and never push a sale, allowing clients to explore other options. This approach often leads customers to return for their solutions, which is a testament not only to the quality of their products but also to Salus’ outstanding customer service and patience. Their humility and openness have fostered a loyal customer base that values the exceptional support they receive.

Exciting Recent Projects

One notable project to highlight is Salus’ collaboration with American Hospital. They’re installing OnePod Wireless devices in patient rooms to enhance the patient experience. These devices will allow patients to order food and access their reports seamlessly through tablets. The initial trial in 15 rooms has shown promising results, paving the way for a broader rollout to 300 rooms. 

The Power of Partnership with InVue

The partnership with InVue has played an important role in Salus’ success. “From the start, InVue’s innovative approach set them apart in the market, much like how Apple transformed consumer technology,” says Ozgur Sakrak, Sales Manager at Salus. This shared vision and focus have created a positive perception among customers, enabling Salus Security Solutions to thrive even as a newcomer in the field. The collaboration has proven mutually beneficial, with both companies prioritizing customer care and satisfaction.

Salus Security Solutions: A Leader in Retail Security

Salus truly exemplifies resilience, innovation, and the strength of partnerships in the retail security sector. Their dedication to excellence, combined with a strong alignment with InVue, positions them as a leader in Turkey’s evolving landscape. InVue is confident that Salus will continue to drive positive change in the industry and enhance customer experiences.